Tuesday 22 April 2014

P3 - Discuss the advantages and limitations of animated GIFS

Introduction
An animated GIF is an individual edited image or short video which has been tampered with. GIF stands for Graphic Interchange Format which basically means changing an original picture/video slightly and 'GIF' is what it is saved as. I'm going to be identifying the perks and faults of using an animated GIF when advertising.

Advantages of using GIFs:
The piece of work/webpage becomes much more appealing and attractive to the person viewing it. However, it cannot be pixelated otherwise it would just become annoying. There cannot be too many of them because they will be distracting. Overall, GIFs are a good thing to use because they attract people to see your animation and you will get more views.

GIFs support a transparent background so instead of using a plain background you can edit it to match your background so it wouldn't look out of place and would make the website look better.

GIFs appeal to a younger audiences eye so depending on the age group your web page is targeting, GIFs may come in handy to attract younger people because they are into animation (e.g. video games).

Because GIFS are usually very short, they have a very small file size. Therefore putting them on web pages isn't a problem.


Disadvantages of using GIFs:
Once the GIF is made and finished, you cannot go back and edit it.

There is no interaction for the person watching the GIF. they can watch it and that's it.

Some people watching may become frustrated because they are distracting on the eye and may confuse them with pop up ads.

Conclusion
In my opinion, I think animated GIF's are a good idea, but to a certain extent. Using the odd one here and there isn't harmful at all but if there are too many all over the place then there is a problem. Especially on a website. If there's too many then the viewer would become annoyed. 




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