P2 - Uses of animation

Introduction

In this section, I shall be explaining what different uses animation is promoted by and used in and how it becomes effective to the members of the public and viewers.

Advertising : In many businesses and organisations they would use animations within advertisements to represent a certain product. Which will draw an audiences attention to hopefully make them purchase the product the company is marketing. There are different ways to advertise in the modern day. The most useful for large companies which attract many customers is by television. But for local, smaller stores banners and posters are just as successful. On children's television channels, they will always have cartoon adverts of new toys and sweets which are flooded with colour to make the product look more appealing.
Banners/Pop Ups - These will appear on a webpage and will flash up so they get noticed. Once the pop-up is clicked on, a new web page is opened and it goes straight to the product.

Creative art: Many different artists use animation programmes to produce creative art which may draw an audiences attention. People in the graphic design sector use programmes like photoshop to develop creative art posters for their projects and work. Creative art is where creativity is shown and people must use their imagination to think of new ideas. Producing animated films by photography and sequence drawings so people can see a change happening.

Education: Animation can be useful for teaching young students for educational purposes. Most young people today are drawn to anything with animation (especially video games). So using animations for teaching and solving puzzles becomes very useful for schools, colleges etc. There are plenty of educational websites which have animated games on to helps school kids with their learning. For example, Bitesize and MyMaths. This way, kids can interact with their learning instead of being lectured in a class room. This is proven to be a good way of educating school pupils. An education game can cover a whole wide range of school topics such as Science and Maths. However, it does not always have to be school subjects, it could be based on life skills and healthy eating .